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IRONFEAST
PROJECT NO. 105
IRONFEAST
Bringing Nutrition and Training Together in One Powerful Place.
BRANDING
APP DESIGN
WIREFRAMING
PROTOTYPING
END-TO-END DESIGN
A high-impact fitness app designed to help users lose weight, build muscle, track progress, and stay accountable. Ironfeast combines workout logging, nutrition tracking, and progress visualization in one platform, making it easier for users to stay consistent and achieve long-term results.
By streamlining fitness tracking into one intuitive platform, Ironfeast increases user retention and engagement, driving sustained value for both users and the business.
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My goal was to craft a visual identity that captured the strength and energy at the core of Ironfeast while keeping the interface approachable and motivating. The color palette blends grounded neutrals with bold, high-contrast accents to convey both discipline and vitality, creating a system that feels powerful, modern, and easy to engage with across the product experience.
Dashboard
From the initial wireframe structure to mid-fidelity layout and finally a polished high-fidelity interface. Each stage reflects iterative improvements in usability, visual hierarchy, and functionality, illustrating how the design matured into a clear and engaging user experience.
Onboarding
The onboarding flow, highlighting how new users are guided through account setup, feature introduction, and personalization. The goal is to create a seamless first-time experience that builds engagement and helps users quickly understand the app’s value.
Intuitive add water buttons and easy access to commonly-used containers: glass, bottle, or large bottle.
Missed a day? Not a problem. Users can go back in their calendar and add missed logs.
Add Water & Set Goals
Fitness and nutrition is all about setting goals. Users can set, change, and track their goals for water, sleep, caloric intake, and more.
Add Workout
The IRON section was designed to give users full control while keeping logging workouts fast and intuitive. Features include:
• input for sets, reps, and weight
• optional rest timers between sets
• selection of targeted muscle groups
• ability to quickly log previously performed exercises.
This flexibility ensures workouts can be tracked with precision, while shortcuts make the process efficient enough to maintain consistency.
Simplicity & Speed
The smartwatch extension brings the app’s core features directly to the user’s wrist, making it easier than ever to stay on top of their health and fitness.
With a quick tap, users can start a workout instantly, track key cardio factors like distance, heart rate, and calories in real time, and log water or other essentials throughout the day.
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